How a Multi-Location Medical Practice Became the Answer in AI Search
The Challenge
Patients are no longer only scrolling through Google results. They ask ChatGPT, Perplexity, and Google's AI Overviews which clinic to visit, and those tools answer with a short list of names, addresses, and phone numbers. If a practice is not in that answer, it is invisible at the exact moment a patient is ready to book.
This independent, multi-location primary care and urgent care practice in Texas partnered with Klor Marketing in August 2025. We built out and enhanced its website with new pages, content, and patient information, then layered on local SEO and ad campaigns. In 2026 we added a dedicated AI search visibility program and tracked every result month by month.
The practice had strong clinical care and a loyal community, but AI tools barely knew it existed. In June 2026, ChatGPT had no knowledge of the practice as a medical weight loss provider at one of its locations and did not mention it at all for urgent care in a nearby town it serves. Google AI Overviews cited the practice for only two of the patient searches we track.
OUR APPROACH
Klor Marketing built an integrated, multi-channel strategy designed to establish a strong digital foundation, grow patient acquisition across all locations, and provide the ongoing operational and strategic support a growing independent practice requires.
AI Search Visibility
Monthly AI audits. Each month we run the same patient searches in ChatGPT, Perplexity, and Google AI Overviews and record whether the practice appears, where it ranks, and which page or listing the AI cites.
Targeted page updates. We added clear location language, pricing, insurance details, and patient FAQs to the pages AI tools were already reading.
Structured data. We added schema markup that tells search engines and AI tools which services are offered, where, and to whom.
New service pages. We launched a women's health hub with dedicated pages for hormone therapy and perimenopause care.
Listings and provider authority. We cleaned up third-party listings that showed incorrect hours and strengthened provider bios so AI tools cite the practice website instead of a directory.
Website Enhancement and Optimization
We enhanced the practice website from a shell into a functional, search-optimized patient resource. This included building out individual service pages and location pages, writing keyword-targeted copy, implementing title tags and meta descriptions, setting up analytics, and making structural improvements to mobile performance and site navigation. Schema markup and geo-targeted structured data were added across location pages to strengthen local search authority.
Individual provider pages were built for every provider on staff, expanding on an existing provider listing page to give each provider a dedicated, optimized presence. The site is maintained on an ongoing basis, with new pages and updates added as services and clinic information evolve.
Paid Advertising (Google Ads)
We relaunched Google Ads from zero after paid advertising had gone dark prior to our engagement. Starting with Meta in August, we launched Google campaigns in October 2025 once the foundational website work was in place to support them. Performance Max and targeted search campaigns were built across three fronts: two primary care clinic locations and a dedicated urgent care site. Campaigns were segmented by location and patient intent, reaching both patients looking for a new primary care provider and people searching for same-day urgent care. Service-level campaigns were also developed for medical weight loss, aesthetic services, specialty injections, and IV therapy, building awareness for high-value elective services.
Meta Ads (Facebook and Instagram)
We launched Meta advertising from day one of the engagement in August 2025, building campaigns across awareness, urgency, and weight loss before Google campaigns were ready. This allowed us to begin building reach and audience data immediately. Campaigns were continuously refreshed and optimized, delivering strong click-through rates and low costs per click throughout.
SEO Strategy and On-Page Optimization
A comprehensive SEO program was implemented covering on-page optimization, keyword research, content development, and technical improvements. New service pages were built and optimized for high-priority search terms including family medicine, primary care, medical weight loss, and specialty injection services. Geo-targeted schema markup was implemented across location pages. Keyword tracking, Google Search Console integration, and ongoing ranking monitoring were established to guide continued optimization throughout the engagement. Performance is measured through a combination of a dedicated keyword tracking tool, Google Search Console, and GA4 analytics, giving us a complete view of how patients find and interact with the site and enabling data-backed optimizations across the entire digital footprint.
Google Business Profile Management
We took over management of the practice's Google Business Profiles across all locations, ensuring consistent and complete information: hours, services, photos, provider listings, attributes, and categories. Regular posts highlight services, seasonal health topics, and practice updates to support both community awareness and local search visibility. Reputation management is handled on an ongoing basis to maintain strong local trust signals.
Social Media Management (Facebook, Instagram, and YouTube)
We developed and maintained a consistent content calendar across Facebook and Instagram, replacing sporadic posting with a structured, brand-aligned strategy. A content calendar is maintained and reviewed weekly, optimized around clinic news, service updates, provider changes, and seasonal health topics to ensure content stays timely and relevant. Posts cover provider spotlights, service education, health tips, and community engagement. On YouTube, the practice's providers had a vision for a patient-facing video series. We helped bring that vision to life, producing and marketing the first installment as a health education resource for the communities served.
Location Restructuring: Digital Transition Strategy
In early 2026, the practice underwent a location restructuring. Klor Marketing developed and executed the full digital transition plan to ensure continuity of online visibility throughout the change. This covered website updates, search traffic management, Google Business Profile revisions, paid campaign adjustments, social content, and patient-facing communications. The goal was to protect existing organic rankings and redirect patient demand to the active locations without disruption.
Strategic Advisory
The partnership extends beyond marketing execution into business strategy. Klor Marketing works directly with practice leadership to identify and develop new growth opportunities, including go-to-market planning for emerging service models. This level of strategic collaboration helps the practice stay ahead of the market and diversify its offerings over time.
Operational Efficiency Support
We have worked alongside the practice's operations team to identify and implement efficiencies
around the patient intake process and internal staff communications. The focus is on reducing
intake time and improving how critical patient information is relayed across team members, helping
the clinic run more smoothly without adding administrative burden.
THE RESULTS
The engagement spans three phases: a foundation and growth period from August through December 2025, a scaled performance period from January through March 2026 when formal patient volume tracking began, and an AI search visibility program that began in June 2026. Together they tell the full arc of the partnership.
PHASE 1 August - December 2025: Building the Foundation
In the first five months of the engagement, the focus was on building everything that was missing: the website, the ad infrastructure, the social presence, and the tracking systems. The results came quickly regardless.
83,900+
Meta Reach
Single reporting period
250k+
Combined Impressions
Meta single period
$0.64
PMax Early CPC
First 10 days live
190k+
Weekly Reach
Both platforms, November
$0.69
Meta CPC
Best-week low
3.5%
Meta Campaign CTR
Peak performance
9.48%
Top Google CTR
Comprehensive Medical Care
239%
PMax Impressions
Month-over-month growth
Advertising: From Zero to Full Funnel
Meta ads launched in August 2025 as the first active paid channel. Within the first month, campaigns were reaching 30,000-38,000 people weekly with consistent CPCs under $2.00. By late September, the strongest campaigns were delivering click-through rates above 2% and CPCs as low as $0.69.
Google Ads launched in mid-October 2025 once the website was ready to support them. In the first 10 days alone, Performance Max generated 76 clicks at a $0.64 CPC. By November, Google campaigns were delivering combined weekly reach of 190,000+ people across both platforms at under $1,000 in total weekly ad spend. The Comprehensive Medical Care campaign stood out throughout, achieving CTRs as high as 9.48% against an industry benchmark typically in the 2-3% range.
By December, Performance Max impressions had grown 239% month-over-month, and costs stayed efficient as campaigns scaled.
Website: From Shell to Patient Resource
The website was enhanced over the course of the fall, with new pages added week by week. Service pages for medical weight loss, B12 injections, Botox, telehealth, family and pediatric care, women's health, and chronic disease management were all built and published. Individual provider pages were created for every provider. Location pages were enhanced with structured data and geo-targeted content. By year end, the site had the content architecture and technical foundation needed to support aggressive organic search growth in 2026.
PHASE 2 January - March 2026: Scaling and Sustaining Growth
With the foundation in place, January 2026 marked the beginning of formal patient volume tracking. What followed was consistent, measurable growth across every channel despite navigating a location restructuring mid-quarter.
+15%
Total Patient Growth
Jan to March 2026
+33%
Primary Location Growth
Jan to March 2026
129/day
Daily Patient Average
March 2026
$0.71
Lowest Meta CPC
Jan to March 2026
+113%
Organic Visit Growth
Jan baseline to peak
10+
#1 Keyword Rankings
Simultaneous desktop
5,300+
Website Users
Peak 28-day window
60-75%
Organic Traffic Share
Of all website sessions
Patient Volume: Consistent Growth Through Operational Change
From January through March 2026, total patient volume grew 15%. The primary clinic location grew 33% over the same period. The second location grew 21%. Daily patient averages climbed from 117 per day in January to 129 per day in March, a steady gain achieved while the practice was simultaneously managing a location restructuring.
January 2026
Daily Patient Average: 117/day
Location 1 Growth: Baseline
Notes: First full tracked month
February 2026
Daily Patient Average: 128/day
Location 1 Growth: +15% vs January
Notes: Paid ads and SEO compounding
March 2026
Daily Patient Average: 129/day
Location 1 Growth: +33% vs January
Notes: Peak; location restructuring underway
SEO and Organic Visibility
Organic search became the dominant website traffic channel within months of the engagement, consistently accounting for 60 to 75 percent of all sessions. Organic visits grew more than 113% from the January baseline to peak, a direct result of the foundational SEO work completed in 2025. Within seven weeks of the 2026 tracking period, the practice held simultaneous number-one desktop rankings for 10 tracked keywords across primary care, family medicine, and specialty service terms in their markets.
Following the location restructuring, the SEO strategy was redirected to capture search demand from the affected market area and funnel it toward the two active locations. Keyword momentum data showed strong upward movement across multiple competitive terms in that area within weeks of the transition.
Paid Advertising Efficiency
Google Ads continued to deliver efficient reach as campaigns scaled across locations. Meta maintained cost-effective delivery throughout, with CPC ranging from $0.71 to $2.45 and click-through rates as high as 24% in a single week.
PHASE 3 June - October 2026: Becoming the Answer in AI Search
Starting in June 2026, we added a dedicated AI search visibility program. Each month we ran the same patient searches in ChatGPT, Perplexity, and Google AI Overviews, made targeted updates to the website, and measured the impact the following month.
Results at a Glance
4X Google AI Overview citations: from 2 to 8 across the same tracked patient searches in four months.
Zero to #1 in ChatGPT: for urgent care in a target town, in about two months.
18 of 18 searches: every tracked patient search now cites the practice on at least one AI platform.
Outside the top 100 to #1: Google ranking for a key service page after one targeted update.
6 weeks: for a new service line to rank #1 or #2 on Google and be cited by all three AI platforms.
October 2026 Snapshot
An independent AI visibility report from October 2026 tested 90 patient questions across ChatGPT, Perplexity, and Google's AI, in English and Spanish, against five nearby practices.
3X more AI recommendations than the next closest competitor (mentioned in 40% of answers vs 13.3%).
#1 of 6 local practices, with 60% share of voice among the brands AI tools mention.
Average position #1.8 when mentioned, with positive sentiment.
Leading in every topic tracked: primary care, women's health, Spanish-speaking care, urgent care, and urgent care that accepts TRICARE.
Always improving: AI search keeps changing, so we test every month and keep refining content, listings, and structured data to strengthen the practice's position on every platform.
Urgent Care in a Nearby Town
In June, ChatGPT did not mention the practice for urgent care searches in a town it serves. We added explicit community language and service-area details to the urgent care page. By August, ChatGPT ranked the practice #1. By September, ChatGPT, Perplexity, and Google AI Overviews all cited it.
Medical Weight Loss at a Second Location
ChatGPT had no record of the practice offering medical weight loss at this location. After targeted content updates to the location page, ChatGPT began recommending the practice first, complete with a profile card showing the address, phone, hours, insurance, and services. Google AI Overviews moved the practice from fourth to first. The page's bounce rate also dropped from 41.4% to 22.2%.
Launching a New Service Line
The women's health pages went live in mid July. Within six weeks they ranked #1 or #2 on Google and were cited by ChatGPT, Perplexity, and Google AI Overviews for the three core searches we track. These pages also have the lowest bounce rate on the site, about 10%.
One Page, Outside the Top 100 to #1
A cash-pay service page was not ranking in Google's top 100. We added location-specific copy, the price point, and new FAQs. The page moved to #1 on Google and regained its Perplexity citation.
AI Is Now Sending Real Patients
For the first time, analytics show patients arriving directly from AI tools. ChatGPT sent 17 new users across 30 sessions and Perplexity sent 7, with smaller amounts from Copilot and Gemini. That number grows as citations grow.
What We Are Working on Next
We share gaps as openly as wins. Perplexity still favors competitors for a few weight loss medication searches, so we are adding medication-specific sections and a comparison article. We are also building review volume on one directory and adding physician bylines to blog posts so AI tools can attribute medical expertise.
THE IMPACT
Fourteen months into the engagement, this practice has a digital presence that matches the quality of care it delivers. Patients can find it on Google and in AI search. The website gives patients the information they need. Paid advertising keeps the practice in front of local patients. Organic search drives the majority of web traffic. And the practice has navigated a significant operational change without losing momentum.
Patient
Volume
Total patient volume grew 15% in the first tracked quarter. The primary location grew 33%.
Daily patient averages climbed from 117 to 129.
Organic Search
Organic search became the dominant traffic source, accounting for 60-75% of all website sessions, up from effectively zero at the start.
Keyword Rankings
10 simultaneous number-one keyword rankings achieved for competitive local health
search terms within months of campaign launch.
AI Search Visibility
Google AI Overview citations grew 4X, and the practice now earns 3X more AI recommendations than its closest local competitor.
KEY TAKEAWAYS
Build the foundation before you scale
Paid advertising, social content, and SEO all perform better on top of a well-structured website. Foundational work done in the first months of the engagement created the conditions for every result that followed.
Service-line campaigns grow new services
Dedicated paid and organic campaigns for GLP-1 weight loss, B12 injections, and Botox built awareness for elective, high-value services that were previously invisible online.
Operational changes require a digital playbook
A location restructuring could have damaged organic rankings and disrupted patient flow. A proactive, coordinated
transition plan covering SEO, Google Business Profiles, paid campaigns, and social content turned a complex change into
a managed process.
SEO rewards consistent, compounding investment
Starting from a site with no keyword targeting or structured content, the practice reached 10 simultaneous number-one desktop rankings within months. Organic search now drives the
majority of all website traffic.
AI search rewards clear, local content
Small, targeted page updates moved the practice from unmentioned to the first recommendation in ChatGPT within weeks. Tracking the same patient searches every month, on every platform, shows exactly what is working.
The best partnerships go beyond execution
From operational efficiency support to new service line strategy, the most valuable marketing relationships extend into business development and operations, not just ad management.
CONCLUSION
This practice came to Klor Marketing with strong clinical roots and real community trust. What it needed was a digital presence that matched. Over the course of the engagement, we built out and enhanced the website with new pages, content, and patient information, relaunched paid advertising across two platforms, established a consistent social media and content presence, built and ranked new service pages across multiple specialties, added a monthly AI search visibility program, and helped navigate a significant operational change without losing momentum.
The result is a practice that grew total patient volume 15% in its first tracked quarter with its primary location up 33%, achieved 10 simultaneous number-one keyword rankings, quadrupled its Google AI Overview citations, and now earns three times more AI recommendations than its closest local competitor. More importantly, it has the infrastructure to keep growing. Learn more about our healthcare marketing services.
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