The Search Game Has Changed, And So Should Your Strategy For over two decades, Google search dictated the way businesses built online visibility. Keywords, backlinks, and meta tags reigned supreme. But in 2025, there’s a seismic shift underway: more people are getting answers directly from AI-powered tools like ChatGPT, Perplexity, and Gemini—without ever clicking a link. If your business isn’t optimized for these new generative engines, you risk disappearing from where your