Digital Marketing Insights for  Business Growth

Metadata is the behind-the-scenes information that helps search engines (and users) understand your website. It includes: Page titles – The clickable headline that appears in search results. Meta descriptions – The summary below the title that encourages users to click. Alt text for images – Descriptions that improve accessibility and help search engines interpret visuals. Structured data (schema) – Extra markup that defines content types, like FAQs, products, or local bu

The Search Game Has Changed, And So Should Your Strategy For over two decades, Google search dictated the way businesses built online...