Digital Marketing Insights for  Business Growth

Metadata is the behind-the-scenes information that helps search engines (and users) understand your website. It includes: Page titles – The clickable headline that appears in search results. Meta descriptions – The summary below the title that encourages users to click. Alt text for images – Descriptions that improve accessibility and help search engines interpret visuals. Structured data (schema) – Extra markup that defines content types, like FAQs, products, or local bu