5 Ways to Optimize Your Google Business Profile (GBP) for Better Local Visibility

If you want your business to show up when people search on Google Maps or "near me," your Google Business Profile needs to do more than just exist. It's one of the most powerful tools small businesses can use to improve local visibility—and it’s completely free.

At Klor Marketing, we help small businesses throughout Bulverde, Spring Branch, and the Hill Country stand out online. Here are five quick, actionable ways to optimize your Google Business Profile and attract more local customers.

• Fill Out Every Section (and Keep It Updated) Google rewards completeness. Make sure your profile includes:

  • Accurate business name, category, and contact info

  • Hours of operation (including holiday hours)

  • Website URL and services

  • Business description with relevant keywords

  
  

  Bonus tip: Use your description to highlight what makes you local ("Serving Boerne, Bulverde, and nearby areas" or "Family-owned business in the Hill Country").
  

• Add High-Quality Photos Regularly

  Photos are one of the most viewed elements of your profile. Add:

  • Exterior and interior shots

  • Team or behind-the-scenes images

  • Product photos, project examples, or service action shots

    
    

  New photos signal to Google that your business is active—and help customers feel more connected to you.
  

• Collect (and Respond to) Reviews

  Local reviews directly influence rankings and customer trust. Ask happy clients to leave a review, especially if they found you through Google.

  
  

  Always respond—even if it’s just to say thanks. Thoughtful responses show you care and help your listing stand out.

• Use Google Posts to Share Updates Think of Google Posts like mini social updates that appear right on your profile.

  • Promote special offers

  • Share blog posts or tips

  • Highlight a new service
    

  Posts keep your profile fresh and give searchers more reasons to click.

• Add Services and Service Areas If you offer multiple services (SEO, Google Ads, local marketing, etc.), list them all clearly. Also, define your service area so Google knows where to show you in search results.
  

  This is especially useful for service-based businesses like contractors, consultants, and agencies like ours.

Your Google Business Profile is one of the easiest ways to increase local visibility without spending a dime. But it only works if it's optimized and active.

Need help managing or improving your profile? Klor Marketing specializes in local digital strategies that get results.

Reach out today for a discovery call and let’s get your business seen.